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Title: Ten rules for strategic innovators : from idea to execution / Vijay Govindarajan, Chris Trimble. [Variant title:Breakthrough businesses within established organizations.]
Author: Trimble, Chris. ; Govindarajan, Vijay.
Year: c2005.
Description: xxvii, 224 p. : ill., col. ports ; 25 cm.
Subject: Management. ; Creative ability. ; Business enterprises.
Notes: Includes bibliographical references (p. 199-215).
ISBN/ISSN: 1591397588;
Type: Book
Abstract: Why strategic innovators need a different approach to execution -- Why organizations, like elephants, never forget -- Case: Corning Microarray Technologies -- Taming the elephant -- Why tensions rise when newco borrows from coreco -- Case: New York Times Digital -- Turning tension into a productive force -- Why learning from experience is an unnatural act -- How being bold, competitive, or demanding can inhibit learning -- Case: Hasbro Interactive -- How being reasonable, inspiring, or diligent can inhibi
"In Ten Rules for Strategic Innovators, Govindarajan and Trimble reveal where firms go wrong on their journey from idea to execution - and outline exactly what is takes to build a breakthrough business while sustaining excellence in an existing one."--BOOK JACKET.
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1 On Loan South Perth 65.016 GOV