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Title: Branding chilled fish in Australia : Ocean Pride, a Queensland marketing study / Anton Kriz, Helen Ward, Reg Warren
Author: Kriz, Anton ; Ward, Helen, 1962- ; Warren, R. A. ; Queensland. Dept. of Primary Industries
Citation: ACCNO:9440
Publisher: (QI Information series ( Queensland Dept. of Primary Industries) ; QI93021)
Year: 1993.
Description: viii,43, [39] p. : ill., 1 map ; 26 cm.
Subject: Seafoods. ; Queensland. ; Marketing.
Notes: Location:Hillarys
Received:14 December 1998
ISBN/ISSN: 0724253696
Type: Journal article;Monograph
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