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Abstract:
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Machine generated contents note: 1.Introduction -- Purpose -- Scope -- Intended readers -- Content preview -- Communication style -- 2.Simple Statistics to Get You Started -- Quantitative relationships -- Numbers that summarize -- Measures of money -- 3.Differing Roles of Tables and Graphs -- Quantities and categories -- Choosing the best medium of communication -- Tables defined -- When to use tables -- Graphs defined -- A brief history of graphs -- When to use graphs -- 4.Fundamental Variations of Tables -- Relationships in tables -- Variations in table design -- Table design solutions -- 5.Visual Perception and Graphical Communication -- Mechanics of sight -- Attributes of preattentive processing -- Applying visual attributes to design -- Gestalt principles of visual perception -- 6.Fundamental variations of graphs -- Encoding data in graphs -- Relationships in graphs -- Graph design solutions -- Practice in Selecting Tables and Graphs -- 7.General Design for Communication -- Contents note continued: Highlight -- Organize -- Integrate tables, graphs, and text -- 8.Table Design -- Structural components of tables -- Table design best practices -- Practice in Table Design -- 9.General Graph Design -- Maintain visual correspondence to quantity -- Avoid 3D -- 10.Component-Level Graph Design -- Primary data component design -- Secondary data component design -- Non-data component design -- 11.Displaying Many Variables At Once -- Combining multiple units of measure -- Combining graphs in a series of small multiples -- Other arrangements of multi-graph series -- 12.Silly Graphs That Are Best Forsaken -- Donut charts -- Radar charts -- Stacked area graphs for combining part-to-whole and time-series relationships -- Circle charts -- Unit charts -- Funnel charts -- Waterfall charts for simple part-to-whole relationships -- Practice in Graph Design -- 13.Telling Compelling Stories with Numbers -- Characteristics of well-told statistical stories -- Contents note continued: Stories in the wings -- 14.The Interplay of Standards and Innovation -- APPENDICES -- Table and Graph Design at a Glance -- Recommended Reading -- Adjusting for Inflation -- Constructing Tables Lens Displays in Excel -- Constructing Box Plots in Excel -- Answers to Practice in Selecting Tables and Graphs -- Answers to Practice in Table Design -- Answers to Practice in Graph Design -- Useful Color Palettes.
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